It lives in a place that’s beyond social conditioning.
Creativity happens when we make unusual connections…making what is familiar “strange.” We presume that certain things automatically go together—boat, duck, and water, for example. When we put unusual things together, we are in “creative” terrain. (As a silly example, ham sandwich and hair jell don’t go together…it’s a creative combination.) When we put two paradoxical [ Read more … ]
David Lynch, the legendary director of many noteworthy films including Elephant Man and Eraserhead, was once asked by Terry Gross on Fresh Air what he does when he makes a movie. After a long pause he replied, “You know, when I’m making a movie, I don’t know what I’m doing.” Of course there is something [ Read more … ]
“something imaginative is needed.” said James Hillman in The Myth of Analysis.
Imagination is indirect, nonlinear, and fuzzy. It’s more about taking you to a “new place” and providing a fresh perspective than providing a numerically clear solution or quick fix. Further, when we open up our imaginations, we challenge traditional norms. Our creative process comes up with ideas that are often at odds with standard procedures. [ Read more … ]