Intrinsic Motivation in Museums: Why Does One Want to Learn?
by Mihaly Csikszentmihalyi and Kim Hermanson. 
Originally published in Museum News, 1996. Later drafts published as Chapter 15 in Eileen Hooper-Greenhill (ed). The Educational Role of the Museum. Publisher: Routledge and Chapter 3 in Public Institutions for Personal Learning. Publisher: American Associations of Museums.