arthur zajonc

Our world needs the artist’s cognitive capacities

Our world needs the artist’s cognitive capacities

Physicist Arthur Zajonc suggests that our culture urgently needs the cognitive capacities of artists. But what exactly are those capacities, and why are they so vital to us now? Perhaps these capacities begin with an artist’s willingness to dwell in uncertainty. Where others seek clarity and definitive answers, the artist embraces confusion, allowing it to…

DALL·E 2024 11 30 21.32.03 An inspiring and mystical image of an artist’s hand mid stroke, holding a paintbrush against a vibrant canvas. The canvas features flowing abstract pa
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Why art matters: Connecting to the creative energy of the universe

I grew up in a hardworking Norwegian farming family in the Midwest, where practicality was a way of life. This mindset is etched into my being. When I walk into an art gallery, I often marvel at the hours—sometimes thousands—that someone has spent creating a sculpture, a painting, or a work of art. All that…

DALL·E 2024 11 30 23.35.48 An abstract, vibrant depiction of creativity in motion, featuring scattered sketches, colorful paintbrushes, and a dynamic swirl of imaginative visual

8 essential cognitive capacities artists teach us for creativity and innovation

Physicist Arthur Zajonc once wrote, “Artists are the harbingers of the future mentality required both by science and by the imperatives of living in our precarious times… We now truly stand in need, not only as scientists but as a civilization, of the artists’ cognitive capacities.” From my 20 years of teaching creative process courses,…

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