There’s a reason bank buildings are square. There’s a reason that when we need rest we go to a large body of water… or the desert. There’s a reason web designers use lots of white space. (Space allows readers’ eyes — and brains! — to stay calm so they can absorb the material.) There’s a reason why group facilitators seat people in a circle (rather than lines of chairs) when they want to create a sense of cohesiveness and group bonding.
Underneath the surface of your conscious mind lies a common language that’s universal among all cultures— the language of aesthetic form.
Corporate advertisers consciously and strategically use shapes in their buildings, products, and advertising because different shapes appeal to and awaken different parts of our brain. But the power of shape isn’t just for savvy marketers.
Every one of us can tap their potent power.
Read The Power of Thinking in Shapes article on Medium: