There’s a reason bank buildings are square. There’s a reason that when we need rest we go to a large body of water… or the desert. There’s a reason web designers use lots of white space. (Space allows readers’ eyes — and brains! — to stay calm so they can absorb the material.) There’s a reason why group facilitators seat people in a circle (rather than lines of chairs) when they want to create a sense of cohesiveness and group bonding.
Corporate advertisers consciously and strategically use shapes in their buildings, products, and advertising because different shapes appeal to and awaken different parts of our brain. But shapes aren’t just for corporate advertisers and web designers. Every one of us can tap their potent power.
Confused about the direction of a project? Getting distracted by other things? a LINE brings clarity, definition, precision, and focus.
Feeling anxious about an upcoming presentation? a SQUARE brings the beautiful qualities of a line (clarity and definition), along with safety, sturdiness, and strength.
Ready to launch a new program? a TRIANGLE also brings clarity and definition (line) and the sturdiness of a square. But the triangle has a particular vision it’s reaching for. The triangle honors and develops this vision from a place of sturdy groundedness.
Something is missing but you’re not sure what it is? Work with a CIRCLE. Circles gather the stray threads and…